A new round of subsidy battles on delivery platforms has once again ignited the tea beverage market, with Meituan handing out large numbers of tea drink vouchers, while Ele.me and Taobao Flash Sale fight back with hefty discounts. However, after claiming the vouchers, many consumers found that Goodme stores in Shenzhen, Xi'an, Chengdu, Nanning, and other places showed as "resting/closed" or out of stock on third-party platforms, making it impossible to redeem normally. Interestingly, the same stores were still open on the official mini-program, and products included in the promotion, such as lemonade, could still be ordered. The contradiction between stores actually being overwhelmed with orders and appearing "closed" online has led many to speculate that this is a measure taken by the brand to ease order pressure. Consumers have expressed dissatisfaction over the chaotic promotion, orders being automatically canceled, and no stock upon arrival at stores. Front Street Coffee continues to follow industry developments and brings in-depth observations. [more…]

Coffee chain giant Starbucks has once again become the focus of public opinion, this time due to a Douyin platform promotion offering coupons for two Flat White coffees for 0.01 yuan. After grabbing the coupons, many consumers were told they could not be redeemed and the system automatically refunded them, sparking widespread dissatisfaction. Starbucks subsequently issued an apology, explaining that an internal test link had been mistakenly activated. However, the incident did not die down, as legal experts pointed out that the merchant's unilateral cancellation of the contract may constitute a breach. Meanwhile, Starbucks is accelerating expansion and adjusting its marketing strategy in the Chinese market, frequently launching promotional offers. This article reviews the course of the incident, the reactions of various parties, and Starbucks' recent moves. Front Street Coffee also continues to follow developments in the coffee industry. [more…]

Mixue Bingcheng's launch of the 1-yuan ice cup was intended to cater to summer consumer demand, but unexpectedly sparked multiple conflicts between consumers and store employees. Consumers reported difficulties in purchasing, encountering service discrimination, actual price increases, and even being forced to buy bundled products; stores and distributors complained about the high cost of ice, thin profits, and even losses. This controversy not only trended on social media but also forced the brand to issue an urgent apology. This article reviews the entire incident, analyzes the cost structure and operational difficulties behind the ice cup, and focuses on how the brand will subsequently balance consumer expectations with store profitability. [more…]

When ordering milk tea, getting stuck by the minimum delivery price and delivery fees—wanting just a single cup but having to force yourself to add more—is a daily frustration for many consumers. Some people order an extra cup they can't finish just to meet the threshold, while others add toppings and then have to leave a note begging the staff not to include them, going to great lengths just to enjoy one cup. Recently, the established milk tea brand Yidian Dian launched a pack of pocket tissues priced at 0.57 yuan, which netizens have dubbed a "order-filler神器" (order-filling神器), with a post receiving over 19,000 likes. This pocket tissue comes in four fresh designs and is currently only sold in Jiangsu, Zhejiang, Shanghai, Sichuan, and Henan. As coffee enthusiasts, Front Street also often follows such consumer topics—let's see how single-cup drinkers tackle the order-filling dilemma. [more…]

The subsidy war among food delivery platforms continues to heat up. After Meituan rolled out free redemption vouchers for Luckin Coffee, a large number of consumers rushed to place orders for "0-yuan coffee." Yet just half a day after the promotion began, Luckin stores across the Jiaxing area were successively shown as temporarily closed, with delivery channels almost entirely shut down. Pickup counters were piled high with drinks, takeaway bags occupied the customer area, staff worked nonstop with no time to eat, and riders even switched to three-wheeled flatbed carts to make deliveries. This sudden surge of overwhelming orders not only exposed the disconnect in communication between the platform and merchants, but also placed enormous pressure on store operations and the delivery process. [more…]

The subsidy war ignited by food delivery platforms has drawn in chain brands like Luckin Coffee and Mixue Bingcheng. A Luckin store in Chengdu was recently overwhelmed by a flood of orders due to a "0-yuan purchase" promotion, with some stores receiving over a thousand drinks to be made within an hour. However, after the promotion ended, staff found a large number of unclaimed drinks while cleaning up the counter, with the ice long melted. Impulse orders driven by consumers' "bargain-hunting" mentality not only caused food waste but also increased the burden on store workers. In response, some suggested switching to in-store freshly made orders, but Luckin employees said this would be fraught with practical difficulties. This article takes you through the full picture of this order surge and the views of all parties involved. [more…]

When ordering at a coffee shop, you usually buy by the cup, but a store in Chengdu has turned tradition on its head — Auncel Coffee, which sells coffee beans by the gram. Customers pick their own beans, have them weighed, and then a conveyor-belt assembly line handles grinding and brewing. This small shop near Tianfu Square in Jinjiang District, with its minimalist black-and-white style and an L-shaped laboratory-like long bar, has drawn plenty of coffee lovers looking to check in. Bean prices range from 0.28 yuan to 1.88 yuan per gram, and a cup of coffee ends up costing anywhere from a few yuan to thirty or forty yuan. Whether this model can gain a foothold in the fiercely competitive coffee market is worth watching. [more…]

The bottled milk tea market is undergoing a health-oriented transformation. Uni-President Assam Milk Tea has launched its first sugar-free original flavor version, highlighting "true 0 sugar," meaning it contains no sucrose, sugar substitutes, or carbohydrates, and in particular explicitly avoids acesulfame potassium, sucralose, erythritol, and aspartame. The new product has the same 500ml capacity as the classic version and retails for about 3.6 yuan. Although its ingredients still include food additives, white granulated sugar and glucose syrup have been removed. Energy per 100 milliliters has dropped from 230 kilojoules in the classic version to 58 kilojoules, a significant reduction in sugar. In recent years, ready-to-drink tea and sparkling water have diverted some bottled milk tea consumption, while freshly made new-style tea drinks have also taken away younger customers. Uni-President's move is both a response to the sugar-reduction trend and a proactive innovation in the face of market competition. However, the technical difficulty of 0-sugar milk tea lies in balancing taste. Whether it can retain Assam's classic flavor after removing sugar will test the brand's research and development strength. [more…]

Specialty coffee brand Seesaw recently teamed up with Mengniu's fresh milk brand Daily Fresh to launch a bottled cold brew fresh milk latte. The official claim is that it uses custom cold brew beans, paired with fresh milk from a GAP Grade 1 certified pasture, with an ingredient list that highlights 0 non-dairy creamer, 0 white granulated sugar, and 0 artificial sweeteners, while the sweetness comes from natural monk fruit concentrate. After the product hit the market, online shopping platforms sold it at about 11 yuan per bottle, with a minimum purchase of 3 bottles, prompting many consumers to stock up. However, public opinion is clearly divided: some praise the clean formula of fresh milk plus coffee, while others complain of a traditional Chinese medicine taste, a sticky mouthfeel, and an inexplicable astringency, with the controversy centering on the sweetness brought by monk fruit concentrate. This article reviews the formula, price, and consumer feedback of this new product, and explores the competition and choices in the bottled coffee market. [more…]

On Monday of this week, Chagee launched a five-day limited-time promotion. From March 2 to March 6, consumers could enjoy a buy-one-get-one-free offer on exclusive drinks purchased daily from 9:30 to 10:30 through the "Morning Elephant Good" early-series section of the official mini-program. During the promotion period, 100,000 cups of milk tea were also given away each day for 0.01 yuan through a password-guessing format. The event attracted a large number of milk tea fans right from the start, who raced to grab coupons at the exact time and invited others to join group orders, while buyer show-off posts on social media also helped drive its spread. However, by the third day, users in many places reported that multiple exclusive drinks in the event section showed as sold out and could not be ordered, and that the drink categories available at some stores did not match the eight officially advertised. Some new products were even marked as sold out in the event area while still being available for regular single-item ordering through other channels. Stores explained that materials were being consumed too quickly and that they could only adjust delistings based on inventory, but consumers did not fully accept this explanation. [more…]

With over 600 million daily active users and the powerful momentum of livestream e-commerce, Douyin is becoming a new battleground for major beverage brands competing for online traffic. From Luckin and Starbucks to Manner and Tims, and further to Heytea and Nayuki, almost all well-known beverage brands have launched ultra-low-priced group-buy packages on Douyin, with prices far lower than ordering in stores or via mini-programs. Luckin's "male model squad" livestream once sparked heated discussion, with group-buy deals for Coconut Latte at only 14.5 yuan; Starbucks' 19-yuan breakfast package sold over 860,000 cups; Nayuki's 9.9-yuan single-item coffee surpassed one million orders. Behind this online price war is brands' deep strategic push for local exposure and secondary in-store consumption. This article gives you a full picture of this Douyin beverage battle. [more…]

Starbucks has always presented itself as a coffee shop, but an interesting phenomenon is this: the pace at which it launches new coffee drinks is far slower than the pace at which it launches new cups. A cup of coffee costing thirty or forty yuan gives some consumers pause, yet people snap up Starbucks cups priced at one or two hundred, or even four or five hundred yuan, without hesitation. Every year, dozens of themed limited-edition cups and collaborative designs take the stage in turn, and the revenue from selling cups may already surpass that from coffee itself. From the 2019 cat-paw cup that sparked overnight queues and sold out in 0.07 seconds, to young people relying on swapping cups to stay motivated to drink water, Starbucks' performance in the drinkware arena is nothing short of phenomenal. At the same time, Starbucks China launches only about 30 new coffee drinks a year, while Luckin rolled out 113 beverages in 2021 alone. This article shows you the true nature of Starbucks as a "cup factory," and also touches on Front Street Coffee's commitment to beans and products. [more…]

If you want to enjoy a cup of espresso with intense aroma and rich crema at home, a moka pot is a highly cost-effective entry-level choice. Compared with espresso machines that often cost over a thousand yuan, a moka pot can be bought for just a few hundred yuan, and it is not complicated to operate. However, if you want to use it well, there are still some key details worth paying attention to. Based on the practical experience of Front Street Coffee, this article sorts out the structure and working principle of the moka pot, explains the brewing process step by step, and gives suggestions on common issues such as grind size selection, water level control, and judging the speed of sputtering. At the same time, it will also answer the question people ask most often—what kind of coffee beans are actually suitable for a moka pot, and why Front Street Classic Espresso Blend is worth trying. [more…]

As the weather turns colder, information about Cotti Coffee store transfers has noticeably increased on social platforms, including many high-quality stores with monthly net profits of tens of thousands of yuan. Behind the seemingly attractive transfers are transfer fees as high as hundreds of thousands of yuan and long payback periods. Cotti rapidly expanded to more than 6,000 stores thanks to its low-threshold franchising and generous subsidy policies, but the high subsidies also brought high costs and intense competitive pressure. Franchisees are struggling to survive between the price war and commission rules, with some lamenting that they are "helping Cotti build the market, busy but not prosperous." This article will deeply analyze the real survival picture of franchisees under Cotti's subsidy policy and explore the business logic and hidden concerns behind this franchising boom. [more…]

The food delivery platforms have once again kicked off a subsidy war, with Meituan and Alibaba distributing large numbers of milk tea redemption vouchers to users, triggering a collective surge in orders at chain stores such as Mixue Bingcheng, Chabaidao, Goodme, and Shanghai Auntie. On the night of July 5, orders flooded into tea beverage stores in many places like a tidal wave, receipt printers nearly collapsed, and employees kept busy from the evening shift until the early hours of the morning yet still could not clear the backlog of orders. Some stores urgently called back off-duty employees for support, while delivery riders and customers surrounded the stores so tightly that not a drop could get through. While consumers got milk tea for 0 yuan, the workers behind the counter experienced a night comparable to "doomsday." This game between platforms ultimately shifted the pressure onto the frontline tea beverage workers. [more…]

For beginners who are just getting into coffee making and want to craft a delicious latte at home, choosing an espresso blend bean is often more foolproof than going with a single-origin bean. Blends combine flavors from multiple regions, and with a medium-dark roast they produce rich crema, offer high tolerance for error, and come at a friendly price—making them especially suited for milk-based coffee. This article uses Front Street Coffee's classic blend as an example to break down the espresso extraction process on a home coffee machine in detail: from the 1:2 coffee-to-liquid ratio of extracting 40 grams of liquid from 20 grams of grounds, to the 26–32 second time control, and then to the specific methods for distributing the grounds, tamping, and adjusting the grind size. It also explains the origins of espresso blends, helping beginners understand why both cafés and homes favor blend beans. [more…]

With its hundred-yuan price tag and simple operation, the moka pot has become the top choice for many coffee lovers making rich coffee at home. But how does coffee brewed in a moka pot differ from espresso? What effect does grind size have on crema and mouthfeel? How do you choose beans suited to a moka pot? Starting from the extraction principle, this article answers in detail the grind-size standard for moka pots, how to use one, bean recommendations, and cleaning tips, along with professional advice from Front Street Coffee baristas to help you master this compact device. [more…]

With its hundred-yuan price tag and simple operation, the moka pot has become the top choice for many coffee lovers looking to brew rich coffee at home. But can coffee brewed in a moka pot have a rich layer of crema? And how should you control the grind size of the coffee grounds? From the perspective of a Front Street Coffee barista, this article offers a detailed analysis of the moka pot's extraction principles, the particle size requirements for coffee grounds, suitable coffee bean choices, and key cleaning points after use, helping you fully unlock the potential of this Italian national coffee device and brew a cup of coffee that is both rich and smooth. [more…]

The flavor quality of a latte is often decided by the choice of milk. There are many fresh milk brands on the market, with a wide price range, and their performance when paired with coffee varies. For home coffee enthusiasts, it is difficult to buy them one by one for comparison testing. This time, Front Street Coffee selected seven whole milk products that are common in coffee scenarios and relatively easy to buy, and conducted a comprehensive evaluation from low-temperature direct drinking, taste after heating, to the flavor, balance, and milk foam texture when making iced lattes and hot flat whites. There is no commercial promotion throughout, and the aim is to provide purchasing reference for readers with different taste preferences. This article does not set a final conclusion; the focus is on presenting the real performance of each milk to help everyone find the one that suits them. [more…]

To brew a clean, well-layered pour-over coffee at home, you don't actually need complicated equipment, but every step affects the final taste. From grinders, digital scales, and drippers to filter papers, gooseneck kettles, and thermometers, this article walks through the pour-over gear suitable for home use in the order of the brewing process, and gives specific brand models and reference prices. At the same time, for everyday drinking needs, it recommends a number of single-origin beans with distinct styles from the Front Street Coffee daily drinking series, covering different flavor directions such as rich and full-bodied, floral, nutty, and chocolatey, making it easy for coffee lovers to choose according to personal preference. [more…]